Business Challenge
In response to the growing interest in immunity-boosting and health-maintaining foods, the company aimed to explore consumers' purchasing behaviors and preferences.

Client

• Industry: Organic Food Retail
  
• Company Size: 30 employees
• Title: Manager of Business Development Department
  
• Purpose:Identify the ideal marketing method to promote their organic store and increase traffic
  

Survey Overview

• Target Group: Internet users aged 30 to 69 who have purchased health foods in the past six months
• Sample Size: 500
  

Actions Based on Insights
The company identified key safety concerns that consumers prioritize when choosing health foods. With this understanding, they reconsidered their media channels and content focus, and developed strategies to expand their market presence.

Business Challenge
With the increased demand for educational toys due to more children spending time at home during the COVID-19 pandemic, the company aimed to explore parents' actual usage and preferences for these products.

Client

• Industry: Toy Manufacturing
  
• Company Size: 200 employees
• Title: General Manager of Product Development Department
  
• Purpose: Understand the market and the target consumers' needs 
  

Survey Overview

• Target Group: Parents with preschool children in Singapore
• Sample Size: 1,000
  

Actions Based on Insights
The company identified the actual usage and preferences of educational toys among parents. They used these insights to develop new product concepts that align with parents' needs.